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Channel: Pablo del Campo – More About Advertising
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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

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Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming in the region, as much because of the resonance it has with consumers as clients ...

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